The exhibition was inspired by the Me too movement and further question on what is womanhood and what is the stereotypes of images of woman.

The original poster was made out of different shades of pink generic squares and type informations. (bottom left images)

However, I argued that pink doesn’t represent womanhood and still falls back to the lame stereotypical misunderstanding of gender roles.

As the result, Apple as an symbol came to my mind.

Apple in multiple myths and stories have strong relationship with women.

From Adam and Eve to Snow White, Apple represent desires. Due to that, Apple also announced the relationship of women with the idea of choices.

Which perfectly match with what the exhibition is all about. Letting the woman tells her own stories, making her own choices.

As a woman myself, I will have to say:

Regardless what choices were made, being a woman is about making choices.